Simplicity Group

Simplicity Asset-Based LTC is the specialty long-term care planning division of the Simplicity Group, a leading financial institution that specializes in providing independent financial professionals with best-in-class insurance, investment, and business development solutions. The organization is committed to supporting its Principal offices and their affiliated advisors in fulfilling their commitments to their clients and achieving their business targets through:

Premier Annuity, Life Insurance, and Wealth Management Solutions
Innovative Sales, Marketing, and Operational Strategies
Forward-Thinking Training and Education
Professional Execution and Support

By way of organic growth and the acquisition of top distribution and financial technology companies, Simplicity has become one of the largest organizations of its kind, with more than 200 team members and 15 offices, nationwide. Simplicity seeks to attract the industry’s best in advisors, leadership, talent, and future partners, so that it may continue to advance the way financial professionals succeed in business. For more information about Simplicity Group, please visit

Simplicity Asset-Based LTC Leadership

Don Quante serves as Principal at Simplicity Asset-Based LTC and is responsible for defining the subsidiary’s strategic direction as part of the Simplicity Group of Companies. Quante is also responsible for the continuing development of the Million Dollar Advisor system, the preeminent asset-based long-term care planning program. Quante has more than 30 years of experience in the financial services industry, and he is a nationally acclaimed speaker and trainer on the topic of long-term care and retirement income planning. Quante is the author of Tax-Free Money for Long-Term Care and Don’t Go Broke in a Nursing Home.